{"id":363417,"date":"2026-10-10T13:04:33","date_gmt":"2026-10-10T13:04:33","guid":{"rendered":"https:\/\/www.evearly.news\/en\/it-is-easier-to-come-down-ultraviolette-automotives-vinayak-bhat-makes-the-case-for-a-top-down-strategy\/"},"modified":"2026-10-10T13:04:33","modified_gmt":"2026-10-10T13:04:33","slug":"it-is-easier-to-come-down-ultraviolette-automotives-vinayak-bhat-makes-the-case-for-a-top-down-strategy","status":"publish","type":"post","link":"https:\/\/www.evearly.news\/en\/it-is-easier-to-come-down-ultraviolette-automotives-vinayak-bhat-makes-the-case-for-a-top-down-strategy\/","title":{"rendered":"\u2018It is easier to come down\u2019: Ultraviolette Automotive\u2019s Vinayak Bhat makes the case for a top-down strategy"},"content":{"rendered":"<div><img width=\"400\" height=\"267\" src=\"https:\/\/www.evearly.news\/en\/wp-content\/uploads\/sites\/7\/2026\/10\/it-is-easier-to-come-down-ultraviolette-automotives-vinayak-bhat-makes-the-case-for-a-top-down-strategy.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Ultraviolette f elektromotorrad electric motorbike deutschlandstart hintergrund background\" style=\"margin-bottom: 15px;\" decoding=\"async\" fetchpriority=\"high\" loading=\"eager\" title=\"ultraviolette f77 elektromotorrad electric motorbike deutschlandstart 2025 hintergrund background\"><\/div>\n<p>Ultraviolette Automotive has taken an unusual route in India\u2019s electric two-wheeler market, starting with high-performance models rather than mass-market products. In our interview, Chief Product Officer Vinayak Bhat explains why the company believes it is easier to \u201ccome down\u201d from premium performance, and discusses its 100-volt architecture, upcoming models and lessons from expanding into Europe. <a href=https:\/\/www.electrive.com\/2026\/10\/10\/it-is-easier-to-come-down-ultraviolette-automotives-vinayak-bhat-makes-the-case-for-a-top-down-strategy\/ target=_blank>Read more&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ultraviolette Automotive has taken an unusual route in India\u2019s electric two-wheeler market, starting with high-performance models rather than mass-market products. In our interview, Chief Product Officer Vinayak Bhat explains why the company believes it is easier to \u201ccome down\u201d from premium performance, and discusses its 100-volt architecture, upcoming models and lessons&#8230; <a class=\"continue-reading-link\" href=\"https:\/\/www.evearly.news\/en\/it-is-easier-to-come-down-ultraviolette-automotives-vinayak-bhat-makes-the-case-for-a-top-down-strategy\/\"><\/a><\/p>\n","protected":false},"author":24,"featured_media":363418,"comment_status":"closed","ping_status":"open","sticky":false,"template":"Default","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-363417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electrive"],"_links":{"self":[{"href":"https:\/\/www.evearly.news\/en\/wp-json\/wp\/v2\/posts\/363417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evearly.news\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evearly.news\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evearly.news\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evearly.news\/en\/wp-json\/wp\/v2\/comments?post=363417"}],"version-history":[{"count":0,"href":"https:\/\/www.evearly.news\/en\/wp-json\/wp\/v2\/posts\/363417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.evearly.news\/en\/wp-json\/wp\/v2\/media\/363418"}],"wp:attachment":[{"href":"https:\/\/www.evearly.news\/en\/wp-json\/wp\/v2\/media?parent=363417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evearly.news\/en\/wp-json\/wp\/v2\/categories?post=363417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evearly.news\/en\/wp-json\/wp\/v2\/tags?post=363417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}