{"id":312848,"date":"2025-11-27T08:04:08","date_gmt":"2025-11-27T07:04:08","guid":{"rendered":"https:\/\/www.evearly.news\/fr\/changement-de-plan-pour-mercedes\/"},"modified":"2025-11-27T08:04:08","modified_gmt":"2025-11-27T07:04:08","slug":"changement-de-plan-pour-mercedes","status":"publish","type":"post","link":"https:\/\/www.evearly.news\/fr\/changement-de-plan-pour-mercedes\/","title":{"rendered":"Changement de plan pour Mercedes"},"content":{"rendered":"<div class=\"media_block\"><img decoding=\"async\" src=\"https:\/\/www.evearly.news\/fr\/wp-content\/uploads\/sites\/6\/2025\/11\/changement-de-plan-pour-mercedes.jpg\"><\/div>\n<p>En 2022, la marque premium allemande dont le slogan est le meilleur sinon rien n\u2019envisageait plus que le luxe, les produits de tr\u00e8s haut de gamme g\u00e9n\u00e9rant de fortes marges b\u00e9n\u00e9ficiaires. Mais en trois ans, le contexte a clairement chang\u00e9. Entre les ventes en baisse, l\u2019\u00e9lectrique qui peine \u00e0 monter en puissance et la concurrence chinoise, cette strat\u00e9gie \u00e9litiste ne tient plus la route. Les dirigeants de la marque \u00e0 l\u2019\u00e9toile ont d\u00fb revoir leur copie. <a href=https:\/\/www.automobile-magazine.fr\/voitures-electriques\/article\/50250-changement-de-plan-pour-mercedes target='bwindow'>Lire la suite&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"media_block\"><img decoding=\"async\" src=\"https:\/\/www.evearly.news\/fr\/wp-content\/uploads\/sites\/6\/2025\/11\/changement-de-plan-pour-mercedes.jpg\"><\/div>\n<p> <a class=\"continue-reading-link\" href=\"https:\/\/www.evearly.news\/fr\/changement-de-plan-pour-mercedes\/\"><\/a><\/p>\n","protected":false},"author":7,"featured_media":312849,"comment_status":"closed","ping_status":"open","sticky":false,"template":"Default","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-312848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automobile-magazine"],"_links":{"self":[{"href":"https:\/\/www.evearly.news\/fr\/wp-json\/wp\/v2\/posts\/312848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evearly.news\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evearly.news\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evearly.news\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evearly.news\/fr\/wp-json\/wp\/v2\/comments?post=312848"}],"version-history":[{"count":0,"href":"https:\/\/www.evearly.news\/fr\/wp-json\/wp\/v2\/posts\/312848\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.evearly.news\/fr\/wp-json\/wp\/v2\/media\/312849"}],"wp:attachment":[{"href":"https:\/\/www.evearly.news\/fr\/wp-json\/wp\/v2\/media?parent=312848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evearly.news\/fr\/wp-json\/wp\/v2\/categories?post=312848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evearly.news\/fr\/wp-json\/wp\/v2\/tags?post=312848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}