{"id":53407,"date":"2020-06-29T10:41:15","date_gmt":"2020-06-29T08:41:15","guid":{"rendered":"https:\/\/www.automobile-propre.com\/?post_type=breves&amp;p=93590"},"modified":"2020-06-29T10:41:15","modified_gmt":"2020-06-29T08:41:15","slug":"publicite-les-constructeurs-vont-devoir-promouvoir-les-alternatives-a-la-voiture","status":"publish","type":"post","link":"https:\/\/www.evearly.news\/fr\/publicite-les-constructeurs-vont-devoir-promouvoir-les-alternatives-a-la-voiture\/","title":{"rendered":"Publicit\u00e9\u00a0: les constructeurs vont devoir promouvoir les alternatives \u00e0 la voiture"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.automobile-propre.com\/wp-content\/uploads\/2020\/06\/pub-auto.jpg\" \/>\u00ab\u00a0<em>L\u2019\u00e9nergie est notre avenir<\/em>,\u00a0<em>\u00e9conomisons-la<\/em>\u00a0! \u00bb, \u00ab\u00a0<em>Pour votre sant\u00e9, pratiquez une activit\u00e9 physique r\u00e9guli\u00e8re<\/em> \u00bb. Alors qu\u2019il existe d\u00e9j\u00e0 de nombreuses mentions obligatoires dans certains secteurs, l\u2019automobile devra \u00e9galement y passer. L\u2019article 67 de la loi d\u2019orientation des mobilit\u00e9s pr\u00e9voit ainsi d\u2019imposer aux annonceurs automobile l\u2019int\u00e9gration d\u2019un message promotionnel&#8230; <a style=\"font-size: inherit\" href=\"https:\/\/www.automobile-propre.com\/breves\/publicite-les-constructeurs-vont-devoir-promouvoir-les-alternatives-a-la-voiture\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lire la suite&#8230;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<table>\n<tr>\n<td style=\"width:210px\"><a href=\"https:\/\/www.automobile-propre.com\/breves\/publicite-les-constructeurs-vont-devoir-promouvoir-les-alternatives-a-la-voiture\/\"><img loading=\"lazy\" decoding=\"async\" width=\"186\" height=\"124\" src=\"https:\/\/news.evearly.com\/wp-content\/uploads\/2020\/06\/publicite-les-constructeurs-vont-devoir-promouvoir-les-alternatives-a-la-voiture.jpg\" class=\"attachment-186x124 size-186x124 wp-post-image\" alt=\"\" \/><\/td>\n<td style=\"vertical-align:top\">R\u00e9sultant de la loi LOM, un projet de d\u00e9cret fixe les modalit\u00e9s de mise en place d\u2019un nouveau dispositif visant \u00e0 imposer aux annonceurs publicitaires une mention visant \u00e0 promouvoir l\u2019usage des mobilit\u00e9s actives ou partag\u00e9es ainsi que des transports en commun.<\/td>\n<\/tr>\n<\/table>\n<p>L\u2019article <a rel=\"nofollow\" href=\"https:\/\/www.automobile-propre.com\/breves\/publicite-les-constructeurs-vont-devoir-promouvoir-les-alternatives-a-la-voiture\/\">Publicit\u00e9\u00a0: les constructeurs vont devoir promouvoir les alternatives \u00e0 la voiture<\/a> est apparu en premier sur <a rel=\"nofollow\" href=\"https:\/\/www.automobile-propre.com\">Automobile Propre<\/a>.<\/p>\n<p>  <a class=\"continue-reading-link\" href=\"https:\/\/www.evearly.news\/fr\/publicite-les-constructeurs-vont-devoir-promouvoir-les-alternatives-a-la-voiture\/\"><\/a><\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-53407","post","type-post","status-publish","format-standard","hentry","category-automobile-propre"],"_links":{"self":[{"href":"https:\/\/www.evearly.news\/fr\/wp-json\/wp\/v2\/posts\/53407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evearly.news\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evearly.news\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evearly.news\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evearly.news\/fr\/wp-json\/wp\/v2\/comments?post=53407"}],"version-history":[{"count":0,"href":"https:\/\/www.evearly.news\/fr\/wp-json\/wp\/v2\/posts\/53407\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evearly.news\/fr\/wp-json\/wp\/v2\/media?parent=53407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evearly.news\/fr\/wp-json\/wp\/v2\/categories?post=53407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evearly.news\/fr\/wp-json\/wp\/v2\/tags?post=53407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}