• News aggregator on electric cars and electric vehicles (cars, motorcycles, boats, planes).

Range Rover, Defender, Discovery, Jaguar become distinct brands in JLR’s EV shift


Jaguar Land Rover, or JLR as it’s now known, is breaking into four sub-brands as part of its new corporate identity. Range Rover, Defender, Discovery, and Jaguar will become their own distinct brands as the automaker moves toward an electric future with a new logo. More…

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