BMW is heading for a naming makeover. The brand is reportedly going to embrace a more consistent naming system for both electric and traditional combustion engine vehicles. Recent applications to the European trademark office reveal BMW’s new approach. These recent revelations are corroborated by additional filings with the German trademark authority. BMW is about to move to a unified naming approach with the “i” prefix indicating electric models staying put. The Neue Klasse platform is where the new naming strategy will make its grand debut. Starting with the X3 family, the… More…