• News aggregator on electric cars and electric vehicles (cars, motorcycles, boats, planes).

Bloomberg: Apple’s electric car project faces critical crossroads

ArenaEV
Apple finds itself at a ‘make-or-break’ juncture with its highly secretive and enigmatic “Apple Car” project, Bloomberg reports. Years of development, massive investments, and ambitious goals have characterized Apple’s foray into the electric vehicle market, but we are seemingly nowhere close to seeing it bear fruit. For the past decade, Apple has been channeling approximately $1 billion per year into… Read more…

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