The most Subaru of all the brand’s EVs is visually identifiable, competent off-road and on—and lighter than competitors. “When we showed them the side view, without any badges, and asked them what brand it was, everyone said, ‘It’s a Subaru!’,” said Garrick Goh. He’s the car line planning manager for the 2026 Subaru Trailseeker, the… Read more…

The most Subaru of all the brand’s EVs is visually identifiable, competent off-road and on—and lighter than competitors. “When we showed them the side view, without any badges, and asked them what brand it was, everyone said, ‘It’s a Subaru!’,” said Garrick Goh. He’s the car line planning manager for the 2026 Subaru Trailseeker, the… Read more…