
Japan’s kei car segment has long been an impenetrable automotive fortress. Suzuki, Daihatsu, Honda, and Nissan have guarded this hyper-regulated, quirky micro-universe like a Holy Grail. Foreign auto execs looked at Japan’s strict dimension rules, and walked away – it simply wasn’t worth the effort of building a specialized box to navigate Tokyo’s tightest back alleys. But BYD never saw… Read more…
BYD’s first electric kei car is shaking up Japan
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