Both France and Germany have Alps, which is probably why they love to use brands that reference the mountain range. In the car space, Renault has Alpine, and now BMW has Alpina. The Alpina trademark rights were successfully transferred to BMW on January 1, and this, according to the German group, “marks the launch of BMW Alpina as an exclusive… Read more…
BMW Alpina is now a standalone brand focused on performance and bespoke customization
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BMW Alpina is now a standalone brand focused on performance and bespoke customization
Both France and Germany have Alps, which is probably why they love to use brands that reference the mountain range. In the car space, Renault has Alpine, and now BMW has Alpina. The Alpina trademark rights were successfully transferred to BMW on January 1, and this, according to the German group, “marks the launch of BMW Alpina as an exclusive… Read more…
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