Once, twice, but three times? Chery Automobile, the prodigious state-owned Chinese carmaker, is preparing for its third foray into the US market. Previous expeditions in 2005 and 2020 didn’t quite make the mark, but with a newly acquired taste of success in Mexico, the company is feeling optimistic. “The US market is vital for us,” declared Brian Wu, Chery Mexico’s executive vice president. If enthusiasm were a currency, Wu would undoubtedly be rolling in it. With the company’s Mexican adventure in 2022 turning fruitful, their ambitions have taken an electric turn. Literally. Chery’s… More…
Chery’s third attempt to enter the US car market
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