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Ford hits the brakes on EV dealer investments amid market shifts

ArenaEV
The electric vehicle market is experiencing its first slowdown, and Ford is feeling the heat. The automaker is asking its dealers to hit a pause on investments in the EV certification program as it reassesses its strategy in the face of an evolving landscape. In late 2022, Ford’s CEO, Jim Farley, announced an ambitious plan to enroll 1,920 dealers in… Read more…

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