• News aggregator on electric cars and electric vehicles (cars, motorcycles, boats, planes).

Hyundai IONIQ 5 is attracting premium customers as EV buyers look past brand loyalty


Hyundai’s sleek IONIQ 5 electric SUV design and advanced features are attracting a new group of buyers that would usually stick with a premium brand. The success has even surprised company leaders, like Michael Cole, President, and CEO at Hyundai Europe, who claims “brand loyalty doesn’t seem to be as strong in EVs.”. More…

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