EVs are expensive. All of them – even the most affordable ones are still generally more expensive than comparable ICE cars, and that’s a problem if adoption is to move past the early adopter phase. Kia’s EV9 is very expensive to begin with (“especially for a Kia”, as some might say), and the brand seems to be very aware of this fact, since in a leaked letter it sent to its US dealers it’s pleading with them not to sell the car above MSRP (the Manufacturer’s Suggested Retail Price). Here’s Kia’s exact wording from the letter: The EV9 customer is an important new owner to the Kia… More…