In view of its plan to become a pure electric car manufacturer by 2028, the Stellantis subsidiary Lancia held a ‘Design Day’ and not only presented the new brand logo and the new brand lettering, but also gave a preview of the future design of its electric cars with the ‘Pu+Ra Zero’ design concept. These […] More…
Lancia presents branding strategy at ‘Design Day’
Bookmark the permalink.