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Harley-Davidson’s hilarious e-bike video satirizes cycling culture, teaches you to ‘just enjoy the ride’


It’s been a while since I had a genuine belly laugh from a supposedly-comical brand marketing video. But Harley-Davidson’s “e-bike guru” did just that as it poked and prodded its way through cycling culture stereotypes on its way to landing a surprisingly relatable message about simply enjoying riding. More…

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